Discover The Pricing Secrets Even The Marketing "Gurus" Don't Tell You...
Special Report by Paul Hancox, presented by Dennis Becker of Earn1KaDay.com
If you're selling any kind of product or service, or are
thinking of doing so, one of the most important questions you could
ever ask is...
"How do I
determine the price of my product or service?"
For some physical retailers, pricing is easy - they just add a profit
margin to their costs, and they have the price!
However,
what about digital products that have much lower costs or are harder to
value? For instance, how do you price a 30 page PDF report, a PHP program,
or a
15 video downloadable set?
Of course, you might be wondering...
Why does pricing matter so much
anyway?
Let me give you a couple of examples of why pricing is so important:
Set your price too high above what people
are prepared to pay, and you may end up stifling sales and choking your
business.
Set
it too low, and people may view your product as "cheap" and lacking in
quality. (Yes, it's possible to have too low a price - see
Myth #2
below.)
Set it high and then drop the price
significantly, and your current customers may complain that they've
overpaid!
So this begs the question...
How do you find the "right" price?
I've
been marketing on the Internet for over 10 years now, and I've long
been an advocate of "price testing" - but what I've discovered over
that time is: testing is
only part of the story.
I gradually realized that there was much more to pricing than I initally thought,
which is why I
decided to put it all together into a special report, called
Pricing For Big
Profits.
For example, consider the following six commonly held beliefs by many
Internet marketers...
Do you believe these six Internet
pricing "myths"?
OK, they're not "myths" in the traditional sense, but as I'll show you,
they are a lot less true than many marketers think:
Myth
#1: Lowering your prices will increase your sales.
It
sounds like common sense, doesn't it? After all, who doesn't like
savings, bargains and discounts? Yet in my report I'll share with
you several examples of where sales went down as the price
went down.
I've
discovered that there are specific circumstances in which this is
likely to happen - so it's important to know what they are, which I'll
explain in the report.
Myth
#2: You can never have too low of a price.
In
my report I'll give you an example of where lowering the price by just
$1 actually killed sales altogether! Clearly the lower price was "too
low". More importantly, I'll explain what happened, and why people
stopped buying just because the price was lowered by $1.
Myth
#3: Pricing too far above your competitors will kill sales.
You
should definitely keep an eye on your competitor's prices - and just
about every online business has competition of some sort - but in the
report I'll show you a specific example of where pricing far higher
than the competition was used as part of an effective pricing strategy.
But be careful... don't do this unless you understand the circumstances
in which it can work, which I'll explain in the report.
Myth
#4: The best way to determine your price is to ask your potential
customers what they'd be prepared to pay.
This might sound surprising, but your potential customers are actually
the last
people you should ask about pricing! This is a critical piece of
understanding that you must know, but very few marketers understand
this.
Myth
#5: Customers like choice, and they can never have too much of it.
I'll show you how research has shown that, in some cases, giving customers too many
choices can actually shrink sales dramatically
(i.e. by as much as SEVEN TIMES less!) and increase
the risk of refunds on the sales you make.
On
the other hand, there are specific circumstances in which adding more
choice is likely to increase your sales. Do you know what those
circumstances are? If not, you need to read my report.
Myth
#6: Prices that end in 7
work best.
Many
Internet marketers believe that prices ending in 7 have a kind of
"magical" property, and outsell other price points. However, as I'll show you, this
is not always true!
If your prices end in 7 just because others have told you they work best,
then you could be losing money.
In
addition to busting or challenging these six pricing
"myths", I'll
show you many of the PSYCHOLOGICAL FACTORS that go into pricing and
price presentation, some of which have only recently been discovered -
such as the "decoy effect", the "compromise choice principle", and the
"pricing shortcut" rule that made one Internet marketer a fortune.
In addition to the above...
Here's what you'll discover in
this report...
How
putting UP your price can increase sales, and under what circumstances
this is likely to happen. (But make sure you know what they are BEFORE
you do this! - p49)
What Dell and magicians have in common,
and how you can use their techniques to influence people to want to pay more.
(p56, 57)
Why do retailers still
prefer prices ending in 9? In particular, discover the surprising truth
about prices ending in 7 and 9 (as well as 99 and 00) that most Internet marketers won't tell
you - or simply don't know! (p65-69)
If
you're going to test your prices, how to do so safely and avoid the
mistakes that cost Amazon.com and Netflix.com money. (p17)
A
powerful psychological secret that will enable you to set a high
perceived value on your product or service, and raise your prices
easily. (p40, 41)
If you're considering
selling through ClickBank, here's two simple and time-saving formulas
enabling you to
quickly calculate (a) the minimum price you need to charge to pay out a
fixed dollar commission, and (b) the percentage affiliate commission
you should set. (p43-46)
How adding extra
choices can help you sell more, but too many can actually kill sales.
Find out exactly how and why here. (p52-58, p60)
Four
pricing models you can follow, to sell products ranging from $7 to
$1,997. When you understand the mindset of potential customers at
different price points, you can sell high OR low priced products - or
both! (p72)
Discover the 3 M's - the 3 most important
factors in deciding your price points...
... and much more. So then...
OK, you've read this far, and you know how important pricing is by now, obviously. Now I just need to convince you that this report is what will help you better understand the topics we've been talking about above. For that, I'm going to give you close to 20% of the report to look at for free. In so doing, I want you to understand that I know what I'm talking about, so that you can feel comfortable in proceeding. So go ahead, download here: ==> Pricing For Big Profits Sample
Why do you need this
report?
Everyone
who sells their own product or service, or is thinking of doing so at
some point, needs the valuable knowledge that is contained in this
report.
After all, pricing is a critically important issue, and a bad pricing
decision can cost you money, and potentially restrict your sales.
Plus,
there are many factors you need to consider before deciding on a price
point for your product, and in my report I'll explain each one and show
you the relative importance of each.
So don't neglect this most important issue - instead...
Start reading now, and get your
prices right!
Your purchase price is covered by my 8 week personal guarantee: If you read this report and don't believe that the information inside is worth many times what you paid for it, let me know and I'll refund 100% of the price. No questions asked.
Note:
This report is in PDF format, which is viewable on virtually every
computer platform (including Windows, Mac and Linux). Full instructions
on reading PDF files will also be provided.
Yes! I would like to download Pricing For
Big Profits and understand that the price of the complete 99+ page report.
I
understand that my investment is fully covered by your 8 week guarantee
- that if I don't feel the information inside is worth many times what
I paid for it, I can receive a 100% no-questions-asked refund.
On that basis, I'd like to get started right away:
Only $19.95
Here's what others are saying
about the report...
Paul, I just finished reading your report for the
second time. You've
created another classic that will take its place alongside Small
Changes - Big Profits and 10% Conversions. I've read several works on pricing, and most of them are
so dry you could use them to make beef jerky. Yours, on the other hand,
was actually fun to read.
Over the last year or so, I've been involved with the so-called Offline
Gold or Cash Cow arena, consulting with real world companies on online
marketing. Probably the single most common question asked on the
Warrior Forum is 'how much should I charge?' Your report answers that
question splendidly, and should be required reading for anyone
considering selling their expertise to brick and mortar businesses.
Congratulations on knocking another one out of the park...
John McCabe FromTheDeskOfJohnMcCabe.com
Paul, I absolutely love Pricing For Big Profits! Like
I've come to expect from you, the pricing
approaches and strategies you discuss are very clearly and methodically
presented.
After reading this report, you've given me at least 3 very clever new
ideas to test for my own offers and those I write for clients -- and
you've given me a better understanding of WHY certain things work the
way they do.
As you know, for a copywriter the art of crafting an offer is often
inextricably tied to pricing.
You've both reinforced some of my own beliefs about "what works" but
also made me stop and rethink some things I hadn't fully considered -
at least not in the detailed and scientific way you always put things
together!
I especially enjoyed the "Decoy Effect" and your in-depth analysis of
the harm in pricing
your products too low.
Thanks a million (dollars),
Brian McLeod SellMoreBetter.com
Paul, I have used your products in the past and
as far as I'm concerned
you are "The Authority on Split Testing" but I just wanted to let you
know this information on pricing
has to be some of your best work.
I was going to read this over the next couple of days and then give you
my review on it but once I got started I just couldn't put it down....I
had to keep reading! This report could make the difference of success
and failure of anyone interested in making money online.
You have made this the most in-depth report on pricing I have ever seen but
not only that, you have shown the reasons behind the principles in this
report and why they work!
This is absolutely outstanding and a must read for anyone wanting to
make money! I don't know what your price is going to be of this report
but even at a $1,000.00 it's still a bargain. I highly recommend this
fantastic report! As I said before...It is a must read and could be the
difference between success and failure for anyone in business.
Charles E. White
Hi Paul,
I just finished reading your report and it was fantastic.
Your report really shared a lot of invaluable information in an area
that's been a mystery to me. I've never really had a pricing strategy before and I
never thought to test it. So, my pricing
strategy has been: nothing. Just following the herd so I'm grateful to
have a clear blueprint to apply and test pricing
of my info products.
I'm happy to provide you my endorsement. Please feel free to use this
review as you wish.
Alan Petersen
P.S: If you have any questions, don't hesitate to send me an
email. Just use the contact link below.