Dear Business Builder,
I know a guy who lived right on a flood plain, right next to the great Mississippi River.
One spring after a winter full of snow and a fast melt, that great ol’ river started to rise to epic proportions. The townspeople erected clay dikes and sandbag walls. They had the National Guard patrolling the dikes day and night.
But then one day in the early morning hours a dike started to fail. A small crack developed. It weakened the clay. They couldn’t scramble the heavy equipment fast enough to fix it, and soon the flood broke through the wall.
I still remember what my friend said to me some time later…
I still nod knowingly when I think about what he said. That’s because I base my entire business on “tiny things” that create “huge results.”
Case in point: I create lots of tiny pieces of content and then use these content pieces to build big mailing lists and huge backend profits.
Tiny product, huge results.
It gets me both optins (new subscribers) and orders (new sales).
That’s what EVERY single business owner wants, right?
Lead magnets are the perfect way to get people to join your list and buy whatever you are selling. And there are just SO MANY ways to use lead magnets…
You can use these strategies to get new leads onto your list, or you can send your existing leads to the web page of your choice. Take a look…
Heads up…
If you want your lead magnet (AKA “Freemium”) to work double time for you, then create something that your prospects will reference or use again and again.
I’m talking things like cheat sheets… checklists… gear lists… mind maps…idea lists. Anything they’ll want to use repeatedly.
Think about it: the more your prospects use your product -> the more they’ll see your promotions -> the more likely it is they’ll click your links and buy whatever it is you’re selling.
Simply put, familiarity generates sales. When people see your promo enough times, they feel absolutely compelled to click on it!
Every time they use your lead magnet they’ll
see an ad of some kind for your paid offer.
Lead magnets are the powerhouse of promotion because you can use them to promote absolutely anything.
You can create multiple lead magnets to promote one offer. You can create one lead magnet to promote multiple offers.
It doesn’t matter what you’re promoting, your lead magnet will be the best sales tool in your toolbox. It will be the best sales person on your entire staff. You can use your lead magnets to promote:
And whatever else you want to promote. Literally anything. Your lead magnets are not only your best sales tool, they’re also super-versatile.
What’s more, it’s so easy to put them to work for you. Use them the right way, and…
YOU’LL MAKE MONEY BY GIVING AWAY SOMETHING FOR FREE!
Pretty cool, right?
You simply: give away lead magnets for FREE and promote a PAID related product or service inside that lead magnet content.
For example, if you’re giving away a checklist as a lead magnet, then on the backend you might sell a course that gives buyers the step-by-step instructions for completing each step of the checklist.
Pretty nice, right? (And it works really well too.)
Now what surprises a lot of people is that there are multiple ways to advertise your paid offer. But don’t choose just one place to promote your paid offer. Put it multiple places, and you’ll get better conversion rates. Guaranteed.
But…
Why not? Because they’re constantly creating the same lame “lead magnets” that get lost in the crowd of busy and easily bored people.
So, their efforts don’t work. They can’t get their list going. They can’t make money. And then they wonder if this whole “give away free content” thingy is just a load of baloney.
It’s not. I use this strategy every day. So do countless other successful business owners. And now you can too.
But here’s the key…
You need to know how to create the right kind of lead magnet. You need to create a highly valuable lead magnet that’s sure to attract buyers like crazy. And it needs to be built in a way that naturally leads to a flood of sales.
That’s why I put together Optins And Orders, a set of 12 Cheat Sheets.
Here is what one of them looks like:
When you download Optins And Orders below, you’ll receive all 12 of these printable, handy cheat sheets to refer to over and over again…
These cheat sheets have four sections that are certain to spark ideas and help you crank out these UNIQUE (IE “not lame”) lead magnets…
Section 1: Tips And Shortcuts. Every cheat sheet begins with a few tips and shortcuts for the specific type of lead magnet being explained. You’ll find these insights helpful for making the most of the lead magnet while avoiding common mistakes.
Section 2: Titling Templates. You’ll never be stumped with how you should title your new lead magnet. Simply fill-in-the-blanks for one of the title templates included on the cheat sheet and you’re ready to go.
Section 3: FAQs and Answers. You’ve got questions and I’ve got answers before you even ask them. I’ve taken common questions about each specific type of lead magnet and answered them on the cheat sheet.
Section 4: Steps. Finally, you’ll get a quick overview of the suggested process for putting together the lead magnet. Check them off one at a time and you’ll have your next lead magnet created quickly.
Now, as you can tell, these are “cheat sheets”, they are no in-depth training tutorials.
But if you’re comfortable creating content and just want everything you need to know in a handy resource, then Optins And Orders is for you!
But at this point I’m guessing you have one question that’s on your mind.
This is the part where I put a big smile on your face…
If you act now, you can get the entire set of twelve cheat sheets for just $19.97. That’s about $1.67 per cheat sheet. If you can’t create a lead magnet from this set and give it away to make more than that … then you’re probably in the wrong business. J
Once you learn how to make these 12 different kinds of lead magnets and put them to work for you, they can bring in order after order after order for months and years to come. Set it and forget it!
Plus…
If you’re not absolutely thrilled with Optins And Orders for any reason, simply contact me within 30 days for a prompt and cheerful refund. No quibbles, no hoops to jump through, no conditions.
Fair enough?
Then there’s just one thing left for you to do…
Act now and you get the twelve printable cheat sheets for just $19.97. I can’t promise this amazing offer will last forever, so order now to lock in your low price:
Here’s to your success!
P.S. Lead magnets should attract more “optins and orders”. That is, they should get more subscribers and more sales. If your lead magnets aren’t doing this, it’s time to up your game by using these cheat sheets.